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After slowing erasing themselves from the Internet and having anorak-wearing nerds postulating about the percentage of opacity the band's website was currently at, it was no surprise that is was all just a clever marketing ploy by Radiohead, as they release their latest single, 'Burn The Witch'. It is a true return to form for the band, as the song offers a lush string section with an overlay of Thom Yorke spinning a haunting melody, with offbeat lyrics of it being a "low flying panic attack" and "Burn the witch...We know where you live".
Those lyrics were featured in this mysteriously cryptic mail out, sent a few days ago to some Radiohead fans.
The music video is an obvious homage to one of the most criminally underrated horror films from 1973, "The Wicker Man" starring Edward Woodward.
There was also a disastrous American remake starring Nicolas Cage but most movie critics view that as an unintentional comedy. So the less said about that movie, the better.
According to the director Chris Hopewell, the video was "conceived, designed, built and animated in 14 days". Chris also directed Radiohead last music video for 'There There' in 2003 which was inspired by the British children's television show Bagpuss.
At first viewing you might think that this latest Radiohead music video is done in the good-natured fun style of the stop motion animation technique, popularised by Nick Park of Aardman Animations. The film studio most popularly known for their Wallace and Gromit and Shaun The Sheep series of films.
Upon further investigations, it is obvious that the characters in this new Radiohead music video come from the much earlier BBC's children's television series, Trumpton.
So how hard is it to put the secret message together to 'Burn The Witch' and that "witch" happens to be the leading candidate for the Republican nomination for President of the United States in the 2016 election, Donald Trump.
The American businessman, Donald Trump is known for marketing his name. From Trump Towers, Trump Plaza, Trump University, Trump Airlines, Trump Vodka, Trump Magazine, Trump Steaks and the list goes on.
It's perfect timing because Ted Cruz suspended his US presidential campaign today, which leaves the way clear for Donald Trump to become the Republican nominee and one more step closer to become the next American President.
There is an underlying subtle message by using The Wicker Man story in relation to Donald Trump. That is that no matter how awful mankind becomes, as it reverts to it's wicked brutal ways. After the man made destruction and there will be a bright sunny morning on Earth with colourful birds chirping. There is a message of hope as the man escape at the end of the music video, while in the original Wicker Man movie, the main character is burnt to death in the burning wicker man.
It is important to note that 'Burn The Witch' is in fact an old Radiohead song that has finally seen the light of day. It was mentioned inside the Hail To The Thief artwork by Stanley Donwood. See the bottom left corner of the CD's booklet page five.
It was also to be a part of Radiohead's 2006 tour, as it is clearly listed as one of the songs that the band were rehearsing but unfortunately, they never performed live.
'Burn The Witch' is available to buy on iTunes and stream on Spotify.
Radiohead will tour Europe in May before playing in the US and Japan in August and Mexico City in October. There are no Australian touring dates announced yet.
We anticipate they will be announcing their ninth studio album before Radiohead's tour starts on the 20th of May.
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