ABC's Dig Music relaunches as triple j

ABC's Dig Music relaunches as triple j

In a attempt to capture the 30+ audience who currently listen (or used to listen) to triple j the ABC radio station Dig Music has been relaunched under that banner.

According to the release announcing the switch, the intention is to appeal to those who grew up with triple j but have become less enthusiastic about it direction over the last few years.

The new digital radio station is already live, but is in a 'test phase' in order to garner audience reaction before an official launch in April of 2014. During this period there are plans for guest shows form the likes of Billy Bragg, Amanda Palmer and Moby among others, which should make for interesting listening.
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